diff --git a/migrations/20230725031547_stealth_batch.js b/migrations/20230725031547_stealth_batch.js
new file mode 100644
index 00000000..3aba478d
--- /dev/null
+++ b/migrations/20230725031547_stealth_batch.js
@@ -0,0 +1,13 @@
+exports.up = async (knex) => {
+	await knex.schema.alterTable('batches', (table) => {
+		table.boolean('showcased')
+			.notNullable()
+			.defaultTo(true);
+	});
+};
+
+exports.down = async (knex) => {
+	await knex.schema.alterTable('batches', (table) => {
+		table.dropColumn('showcased');
+	});
+};
diff --git a/src/argv.js b/src/argv.js
index d4df5df2..66e39b2a 100755
--- a/src/argv.js
+++ b/src/argv.js
@@ -366,6 +366,12 @@ const { argv } = yargs
 		alias: ['timeout'],
 		default: 60000,
 	})
+	.option('showcased', {
+		describe: 'Whether the batch should be showcased as new.',
+		type: 'boolean',
+		alias: ['showcase', 'batch-showcased'],
+		default: true,
+	})
 	.coerce('after', interpretAfter)
 	.coerce('actors-update', (after) => interpretAfter(after, true));
 
diff --git a/src/store-releases.js b/src/store-releases.js
index 8697eb85..b3a5c6e2 100755
--- a/src/store-releases.js
+++ b/src/store-releases.js
@@ -343,7 +343,7 @@ async function storeMovies(movies, useBatchId) {
 	}
 
 	const { uniqueReleases } = await filterDuplicateReleases(movies);
-	const [batchId] = useBatchId ? [useBatchId] : await knex('batches').insert({ comment: null }).returning('id');
+	const [batchId] = useBatchId ? [useBatchId] : await knex('batches').insert({ showcased: argv.showcased, comment: null }).returning('id');
 
 	const curatedMovieEntries = await Promise.all(uniqueReleases.map((release) => curateReleaseEntry(release, batchId, null, 'movie')));
 
@@ -362,7 +362,7 @@ async function storeSeries(series, useBatchId) {
 	}
 
 	const { uniqueReleases } = await filterDuplicateReleases(series);
-	const [batchId] = useBatchId ? [useBatchId] : await knex('batches').insert({ comment: null }).returning('id');
+	const [batchId] = useBatchId ? [useBatchId] : await knex('batches').insert({ showcased: argv.showcased, comment: null }).returning('id');
 
 	const curatedSerieEntries = await Promise.all(uniqueReleases.map((release) => curateReleaseEntry(release, batchId, null, 'serie')));
 
@@ -380,7 +380,7 @@ async function storeScenes(releases, useBatchId) {
 		return [];
 	}
 
-	const [batchId] = useBatchId ? [useBatchId] : await knex('batches').insert({ comment: null }).returning('id');
+	const [batchId] = useBatchId ? [useBatchId] : await knex('batches').insert({ showcased: argv.showcased, comment: null }).returning('id');
 
 	const releasesWithChannels = await attachChannelEntities(releases);
 	const releasesWithBaseActors = releasesWithChannels.map((release) => ({ ...release, actors: toBaseActors(release.actors) }));