Added styleguide and renamed items accordingly.

README.md

@@ -1,7 +1,39 @@
 # site-logos
-
 A collection of logos for porn studios and networks. WIP!
 
+## Conventions
+The target format for logos is a PNG file with a resolution of 1000px or the highest available, ideally trimmed to its contents. SVGs should be considered additional assets.
+
+* All words in a site or network name must be split up using a dash (`-`), even if the site or network itself connects the words
+* Modifiers are suffixed using an underscore (`_`)
+* Common compound words such as 'gangbang', 'gloryhole' or 'hardcore' are not necessarily split up
+
+### Definitions
+* `/network-name.png`: Primary logo for a network that does not have any sites, or a site that does belong to a network, and does not have any favicons or additional assets
+* `/network-name/network-name.png`: Primary logo for network, original or edited
+* `/network-name/site-name.png`: Primary logo for site, original or edited
+* `/network-name/favicon.png`: Primary network favicon
+
+* `/network-name/network-name_modifier.png`: Production ready variant of the network logo
+* `/network-name/site-name_modifier.png`: Production ready variant of a site logo
+* `/network-name/site-name_modifierA_modifierB.png`: Production ready variant of a site logo, with two different modifications
+
+* `/network-name/README.md`: Notes about logos and other assets for this network and its sites
+* `/network-name/misc/`: Additional assets, such as alternative versions, original vector images, and reference files that are not production-ready
+
+### Modifiers
+* `_original`: Original unedited logo, used when the primary logo was edited. Suggested to be placed in `/network-name/misc/`
+* `_dark`: Darkened to improve visibility on a light background
+* `_light`: Lightened to improve visibility on a dark background
+* `_basic`: Backgrounds or other arbitrary details were removed
+* `_nourl`: Domain components such as `.com` are removed
+* `_noslogan`: Slogans are removed
+
+### Examples:
+`/ddf-network/ddf-network.png`: Original primary network logo for DDF Network
+`/ddf-network/ddf-network_dark.png`: Darkened network logo for DDF Network, for light backgrounds
+`/jules-jordan/misc/the-ass-factory_original.png`: A copy of the original full-sized site logo for The Ass Factory on Jules Jordan, as the primary logo is cropped for readability
+
 ## Sites and Networks structure
 
 * **21Sextury**
@@ -28,6 +60,7 @@ A collection of logos for porn studios and networks. WIP!
     * ~~House of Taboo~~
     * ~~Only Blowjob~~
 * **Jules Jordan**
-    * ~~Manuel Ferrara~~
+    * Jules Jordan
+    * Manuel Ferrara
     * Sperm Swallowers
-    * The Ass Factory
+    * The Ass Factory