diff --git a/components/tags/logo.vue b/components/tags/logo.vue
new file mode 100644
index 0000000..e2f994b
--- /dev/null
+++ b/components/tags/logo.vue
@@ -0,0 +1,64 @@
+<template>
+	<a
+		v-if="photo.entity"
+		v-tooltip="photo.entity.name"
+		:to="`/${photo.entity.type}/${photo.entity.slug}`"
+	>
+		<img
+			v-if="favicon && photo.entity.type !== 'network' && !photo.entity.independent && photo.entity.parent"
+			:src="`/logos/${photo.entity.parent.slug}/favicon.png`"
+			class="album-logo favicon"
+		>
+
+		<img
+			v-else-if="favicon"
+			:src="`/logos/${photo.entity.slug}/favicon.png`"
+			class="album-logo favicon"
+		>
+
+		<img
+			v-else-if="photo.entity.type !== 'network' && !photo.entity.independent && photo.entity.parent"
+			:src="`/logos/${photo.entity.parent.slug}/${photo.entity.slug}.png`"
+			class="album-logo"
+		>
+
+		<img
+			v-else
+			:src="`/logos/${photo.entity.slug}/network.png`"
+			class="album-logo"
+		>
+	</a>
+</template>
+
+<script setup>
+defineProps({
+	photo: {
+		type: Object,
+		default: null,
+	},
+	favicon: {
+		type: Boolean,
+		default: false,
+	},
+});
+</script>
+
+<style scoped>
+.album-logo {
+	max-height: .75rem;
+	max-width: 5rem;
+	position: absolute;
+	right: 0;
+	bottom: 0;
+	padding: .5rem;
+	transition: transform .25s ease, opacity .25s ease;
+	filter: drop-shadow(0 0 2px var(--shadow-weak));
+}
+
+@media(--small) {
+	.album-logo:not(.favicon) {
+		max-height: .5rem;
+		max-width: 3.5rem;
+	}
+}
+</style>
diff --git a/components/tags/photos.vue b/components/tags/photos.vue
new file mode 100644
index 0000000..5fc16c7
--- /dev/null
+++ b/components/tags/photos.vue
@@ -0,0 +1,149 @@
+<template>
+	<div class="photos nobar">
+		<Campaign
+			v-if="campaigns?.photos"
+			:campaign="campaigns.photos"
+		/>
+
+		<div
+			v-for="photo in photos"
+			:key="`photo-${photo.id}`"
+			:title="photo.comment"
+			:href="`/img/${photo.path}`"
+			target="_blank"
+			rel="noopener noreferrer"
+			class="photo-container"
+		>
+			<img
+				:src="`/${photo.thumbnail}`"
+				:style="{ 'background-image': `url(/${photo.lazy})` }"
+				:alt="photo.comment"
+				:width="photo.thumbnailWidth"
+				:height="photo.thumbnailHeight"
+				class="photo"
+				loading="lazy"
+				@load="emit('load', $event)"
+			>
+
+			<Logo :photo="photo" />
+
+			<a
+				v-if="photo.comment && photo.entity"
+				:href="`/${photo.entity.type}/${photo.entity.slug}`"
+				class="photo-comment"
+			>{{ photo.comment }} for {{ photo.entity.name }}</a>
+
+			<span
+				v-else-if="photo.comment"
+				class="photo-comment"
+			>{{ photo.comment }}</span>
+		</div>
+	</div>
+</template>
+
+<script setup>
+import { computed, inject } from 'vue';
+
+import Logo from '#/components/tags/logo.vue';
+import Campaign from '#/components/campaigns/campaign.vue';
+
+const props = defineProps({
+	tag: {
+		type: Object,
+		default: null,
+	},
+});
+
+const emit = defineEmits(['load', 'campaign']);
+
+const { campaigns } = inject('pageContext');
+
+const photos = computed(() => {
+	/* sfw not currently implemented
+	if (props.tag.poster && this.$store.state.ui.sfw) {
+		return [props.tag.poster].concat(props.tag.photos).map((photo) => photo.sfw);
+	}
+
+	if (this.$store.state.ui.sfw) {
+		return props.tag.photos.map((photo) => photo.sfw);
+	}
+	*/
+
+	if (props.tag.poster) {
+		return [props.tag.poster].concat(props.tag.photos);
+	}
+
+	return props.tag.photos;
+});
+</script>
+
+<style scoped>
+.photos {
+	display: flex;
+	flex-shrink: 0;
+	gap: 0.5rem;
+	padding: .5rem;
+	border-bottom: solid 1px var(--shadow-weak-40);
+	background: var(--background-base-10);
+	overflow-x: auto;
+}
+
+.photo-container {
+	position: relative;
+	flex-shrink: 0;
+	font-size: 0;
+	overflow: hidden;
+
+	&:hover {
+		.photo-comment {
+			transform: translateY(0);
+		}
+
+		::v-deep(.album-logo) {
+			opacity: 0;
+		}
+	}
+}
+
+.photo,
+.campaign {
+	height: 14rem;
+	width: auto;
+	flex-shrink: 0;
+}
+
+.photo {
+	object-fit: cover;
+	object-position: 50% 0;
+	border-radius: .25rem;
+	background-size: cover;
+	background-position: center;
+	box-shadow: 0 0px 3px var(--shadow-weak-30);
+}
+
+.photo-comment {
+	width: 100%;
+	position: absolute;
+	bottom: -1px;
+	left: 0;
+	box-sizing: border-box;
+	padding: .5rem;
+	color: var(--text-light);
+	background: var(--shadow);
+	font-size: .9rem;
+	text-shadow: 0 0 3px var(--shadow);
+	text-decoration: none;
+	white-space: normal;
+	line-height: 1.25;
+	transform: translateY(100%);
+	transition: transform .25s ease;
+	border-radius: 0 0 .25rem .25rem;
+}
+
+@media(--small) {
+	.photo,
+	.campaign {
+		height: 11rem;
+	}
+}
+</style>
diff --git a/pages/tags/+Page.vue b/pages/tags/+Page.vue
index 02cfc4c..39f704a 100644
--- a/pages/tags/+Page.vue
+++ b/pages/tags/+Page.vue
@@ -89,18 +89,10 @@
 								>
 							</a>
 
-							<a
-								v-if="tag.poster?.entity"
-								:href="`/${tag.poster.entity.type}/${tag.poster.entity.slug}`"
-								class="favicon-link"
-							>
-								<img
-									:src="!tag.poster.entity.parent || tag.poster.entity.isIndependent ? `/logos/${tag.poster.entity.slug}/favicon.png` : `/logos/${tag.poster.entity.parent.slug}/favicon.png`"
-									:alt="tag.poster.entity.name"
-									:title="tag.poster.entity.name"
-									class="favicon"
-								>
-							</a>
+							<Logo
+								:photo="tag.poster"
+								:favicon="true"
+							/>
 						</div>
 
 						<a
@@ -120,6 +112,8 @@ import { ref, onMounted, inject } from 'vue';
 import navigate from '#/src/navigate.js';
 import events from '#/src/events.js';
 
+import Logo from '#/components/tags/logo.vue';
+
 const pageContext = inject('pageContext');
 const showcase = pageContext.pageProps.tagShowcase;
 
diff --git a/pages/tags/@tagId/+Page.vue b/pages/tags/@tagId/+Page.vue
index 0af68ed..c2cae51 100644
--- a/pages/tags/@tagId/+Page.vue
+++ b/pages/tags/@tagId/+Page.vue
@@ -17,11 +17,17 @@
 				v-html="description"
 			/>
 
+			<Photos
+				v-if="tag.poster || tag.photos.length > 0"
+				:tag="tag"
+			/>
+
 			<Domains
 				:path="`/tag/${tag.slug}`"
 				:domains="['scenes', 'movies']"
 				:domain="domain"
 				class="domains-bar"
+				:class="{ light: tag.poster || tag.photos.length }"
 			/>
 
 			<Scenes v-if="domain === 'scenes'" />
@@ -33,6 +39,7 @@
 <script setup>
 import { inject } from 'vue';
 
+import Photos from '#/components/tags/photos.vue';
 import Scenes from '#/components/scenes/scenes.vue';
 import Movies from '#/components/movies/movies.vue';
 import Domains from '#/components/domains/domains.vue';
@@ -69,6 +76,7 @@ const domain = pageContext.routeParams.domain;
 	display: flex;
 	align-items: center;
 	padding: .25rem 1rem;
+	margin-bottom: -1px; /* for some reason there's a gap between description */
 	color: var(--text-light);
 	background: var(--grey-dark-40);
 }
@@ -94,4 +102,9 @@ const domain = pageContext.routeParams.domain;
 	background: var(--grey-dark-40);
 	line-height: 1.5;
 }
+
+.domains-bar.light {
+	background: var(--background-base-10);
+	border-bottom: solid 1px var(--shadow-weak-40);
+}
 </style>
diff --git a/pages/tags/@tagId/+onBeforeRender.js b/pages/tags/@tagId/+onBeforeRender.js
index 96a8fa8..8b13e44 100644
--- a/pages/tags/@tagId/+onBeforeRender.js
+++ b/pages/tags/@tagId/+onBeforeRender.js
@@ -43,6 +43,11 @@ export async function onBeforeRender(pageContext) {
 		fetchTagsById([tagSlug], {}, pageContext.user),
 		fetchReleases(pageContext),
 		getRandomCampaigns([
+			{
+				tagSlugs: [tagSlug],
+				minRatio: 0.75,
+				maxRatio: 1.25,
+			},
 			{ tagSlugs: [tagSlug], minRatio: 3 },
 			{ tagSlugs: [tagSlug], minRatio: 3 },
 			pageContext.routeParams.domain === 'scenes'
@@ -55,7 +60,7 @@ export async function onBeforeRender(pageContext) {
 	const description = tag.description && md.renderInline(tag.description);
 
 	const campaignIndex = getCampaignIndex(releases.length);
-	const [metaCampaign, paginationCampaign, sceneCampaign] = campaigns;
+	const [photosCampaign, metaCampaign, paginationCampaign, sceneCampaign] = campaigns;
 
 	return {
 		pageContext: {
@@ -67,6 +72,7 @@ export async function onBeforeRender(pageContext) {
 			},
 			campaigns: {
 				index: campaignIndex,
+				photos: photosCampaign,
 				meta: metaCampaign,
 				scenes: releases.length > 5 && sceneCampaign,
 				pagination: paginationCampaign,
diff --git a/src/campaigns.js b/src/campaigns.js
index 8916519..5fc4a89 100644
--- a/src/campaigns.js
+++ b/src/campaigns.js
@@ -33,7 +33,7 @@ function curateCampaign(campaign) {
 	};
 }
 
-function selectRandomCampaign(primaryCampaigns, entityCampaigns, preferredCampaigns, allCampaigns, options) {
+function selectRandomCampaign(primaryCampaigns, entityCampaigns, preferredCampaigns) {
 	if (primaryCampaigns.length > 0) {
 		return primaryCampaigns[crypto.randomInt(primaryCampaigns.length)];
 	}
@@ -46,14 +46,10 @@ function selectRandomCampaign(primaryCampaigns, entityCampaigns, preferredCampai
 		return preferredCampaigns[crypto.randomInt(preferredCampaigns.length)];
 	}
 
-	if (allCampaigns.length > 0 && options.allowRandomFallback !== false) {
-		return allCampaigns[crypto.randomInt(allCampaigns.length)];
-	}
-
 	return null;
 }
 
-export async function getRandomCampaign(options = {}, context = {}) {
+export async function getRandomCampaign(options = {}, context = {}, pass = 0) {
 	const campaigns = options.campaigns
 		|| await redis.hGetAll('traxxx:campaigns').then((rawCampaigns) => Object.values(rawCampaigns).map((rawCampaign) => JSON.parse(rawCampaign)));
 
@@ -103,6 +99,18 @@ export async function getRandomCampaign(options = {}, context = {}) {
 
 	const randomCampaign = selectRandomCampaign(primaryCampaigns, randomEntityCampaigns, validCampaigns, campaigns, options);
 
+	// no campaign found, gradually widen scope
+	if (!randomCampaign && pass === 0 && options.allowRandomFallback !== false) {
+		return getRandomCampaign({
+			minRatio: options.minRatio,
+			maxRatio: options.maxRatio,
+		}, context, pass + 1);
+	}
+
+	if (!randomCampaign && pass === 1 && options.allowRandomFallback !== false && options.allowRandomRatio) {
+		return getRandomCampaign({}, context, pass + 1);
+	}
+
 	return randomCampaign;
 }
 
diff --git a/src/media.js b/src/media.js
index c974ca5..a995712 100644
--- a/src/media.js
+++ b/src/media.js
@@ -1,3 +1,5 @@
+import { curateEntity } from './entities.js';
+
 export function curateMedia(media, context = {}) {
 	if (!media) {
 		return null;
@@ -21,6 +23,11 @@ export function curateMedia(media, context = {}) {
 			type: mime[0],
 			subtype: mime[1],
 		},
+		comment: media.comment,
+		entity: media.entity && curateEntity({
+			...media.entity,
+			parent: media.entity_parent,
+		}),
 		type: context.type || null,
 	};
 }
diff --git a/src/tags.js b/src/tags.js
index 2c5312a..c8f2f90 100644
--- a/src/tags.js
+++ b/src/tags.js
@@ -2,7 +2,7 @@ import knex from './knex.js';
 import redis from './redis.js';
 import initLogger from './logger.js';
 
-import { curateEntity } from './entities.js';
+import { curateMedia } from './media.js';
 
 const logger = initLogger();
 
@@ -13,18 +13,8 @@ function curateTag(tag, context) {
 		slug: tag.slug,
 		description: tag.description,
 		priority: tag.priority,
-		poster: tag.poster && {
-			id: tag.poster.id,
-			path: tag.poster.path,
-			thumbnail: tag.poster.thumbnail,
-			lazy: tag.poster.lazy,
-			isS3: tag.poster.is_s3,
-			comment: tag.poster.comment,
-			entity: tag.poster.entity && curateEntity({
-				...tag.poster.entity,
-				parent: tag.poster.entity_parent,
-			}),
-		},
+		poster: tag.poster && curateMedia(tag.poster),
+		photos: tag.photos?.map((photo) => curateMedia(photo)) || [],
 		alerts: {
 			only: context?.alerts?.filter((alert) => alert.is_only).flatMap((alert) => alert.alert_ids) || [],
 			multi: context?.alerts?.filter((alert) => !alert.is_only).flatMap((alert) => alert.alert_ids) || [],
@@ -80,7 +70,7 @@ export async function fetchTags(options = {}) {
 }
 
 export async function fetchTagsById(tagIds, options = {}, reqUser) {
-	const [tags, posters, alerts] = await Promise.all([
+	const [tags, posters, photos, alerts] = await Promise.all([
 		knex('tags')
 			.whereIn('tags.id', tagIds.filter((tagId) => typeof tagId === 'number'))
 			.orWhereIn('tags.slug', tagIds.filter((tagId) => typeof tagId === 'string'))
@@ -97,6 +87,14 @@ export async function fetchTagsById(tagIds, options = {}, reqUser) {
 			.leftJoin('entities as parents', 'parents.id', 'entities.parent_id')
 			.whereIn('tags.id', tagIds.filter((tagId) => typeof tagId === 'number'))
 			.orWhereIn('tags.slug', tagIds.filter((tagId) => typeof tagId === 'string')),
+		knex('tags_photos')
+			.select('tags_photos.tag_id', 'media.*', knex.raw('row_to_json(entities) as entity'), knex.raw('row_to_json(parents) as entity_parent'))
+			.leftJoin('tags', 'tags.id', 'tags_photos.tag_id')
+			.leftJoin('media', 'media.id', 'tags_photos.media_id')
+			.leftJoin('entities', 'entities.id', 'media.entity_id')
+			.leftJoin('entities as parents', 'parents.id', 'entities.parent_id')
+			.whereIn('tags.id', tagIds.filter((tagId) => typeof tagId === 'number'))
+			.orWhereIn('tags.slug', tagIds.filter((tagId) => typeof tagId === 'string')),
 		reqUser
 			? knex('alerts_users_tags')
 				.select('alerts_users_tags.*')
@@ -116,6 +114,7 @@ export async function fetchTagsById(tagIds, options = {}, reqUser) {
 		return tags.map((tagEntry) => curateTag({
 			...tagEntry,
 			poster: postersByTagId[tagEntry.id],
+			photos: photos.filter((photo) => photo.tag_id === tagEntry.id),
 		}, {
 			alerts: alerts.filter((alert) => alert.tag_id === tagEntry.id),
 			append: options.append,
@@ -133,6 +132,7 @@ export async function fetchTagsById(tagIds, options = {}, reqUser) {
 		return curateTag({
 			...tag,
 			poster: postersByTagId[tag.id],
+			photos: photos.filter((photo) => photo.tag_id === tag.id),
 		}, {
 			alerts: alerts.filter((alert) => alert.tag_id === tag.id),
 			append: options.append,